99% of people AREN'T doing ANY thinking on a conscious, deliberate, or active level AT ALL times and if you think you are, you're probably deluding yourself. You're not media literate.
You cannot teach everyone the same things in the same way and you cannot force people who have completely different cognitive processing frameworks to learn the way that other people do.
Adults are stupidly resistant often to the idea that they need to learn HOW TO THINK ... but can you imagine how epic social media would be if everyone only primarily used HOT skills for engaging and posting? God ... what a HEAVEN that would be.